Privacy Policy

Last updated: Friday, 28 November 2025

1. Who We Are

Liquid Lemn Limited is an Afro-futurist fashion house based in Amsterdam, Netherlands, with operations also in Nairobi, Kenya. We design, produce, and sell non-binary fashion pieces crafted from East African textiles.

EU Representative:
Liquid Lemn Limited
969 Haringbuisdijk, 1086 VA, Amsterdam, Netherlands

Kenya Office:
Keystone Park, 95 Riverside Dr, Nairobi, Kenya

2. Scope and Applicability

This Privacy Policy applies to all personal data collected and processed by Liquid Lemn Limited through our website (liquidlemn.com), model casting forms, customer accounts, newsletter subscriptions, and other digital channels.

We comply with:
– The EU General Data Protection Regulation (GDPR)
– The Kenya Data Protection Act, 2019 (KDPA)

3. Personal Data We Collect

We may collect and process the following categories of personal data:

Identity Data: Full name, username, title
Contact Data: Email address, phone number, postal address
Profile Data: Account preferences, wishlists, sizing, style preferences
Transaction Data: Purchase history, order details, payment method (not card numbers)
Technical Data: IP address, browser type, device type, operating system
Usage Data: Pages visited, time spent on site, referring URL
Marketing Data: Communication preferences, newsletter engagement
Model Application Data: Photos, body measurements, social media handles, portfolio links

4. How We Collect Data

Directly from you: Account registration, checkout, model applications, contact forms, newsletter sign-up
Automatically: Cookies, analytics tools, server logs
From third parties: Payment processors, social media platforms (where you link or log in with them)

5. Legal Bases and Purposes for Processing

For EU/EEA Residents (GDPR):
– Contract Performance: Processing orders, managing your account, delivering purchases
– Legitimate Interests: Fraud prevention, improving our website, understanding customer preferences
– Consent: Marketing communications, cookies (non-essential), model casting submissions
– Legal Obligation: Tax records, responding to lawful requests

For Kenyan Residents (KDPA):
– Consent for processing sensitive data or marketing
– Contractual necessity for fulfilling orders
– Legal compliance with Kenyan law
– Legitimate interests for security and service improvement

6. Cookies and Similar Technologies

We use cookies and similar tracking technologies to:
– Remember your preferences and login sessions
– Analyze traffic and usage patterns
– Deliver personalized content and ads

You can manage cookie preferences through your browser settings or via our cookie consent banner. For detailed information, please review our Cookie Policy.

7. Marketing (Email, SMS, WhatsApp)

With your consent, we may send you marketing communications via email, SMS, or WhatsApp about new collections, promotions, and events. You may opt out at any time by:
– Clicking “Unsubscribe” in any marketing email
– Replying STOP to SMS or WhatsApp messages
– Updating preferences in your account settings
– Contacting us at info@liquidlemn.com

8. Payments and Security

All payments are processed through secure, PCI-compliant third-party payment processors. We do not store your full credit or debit card numbers. We implement appropriate technical and organizational measures to protect your data from unauthorized access, alteration, or destruction.

9. Sharing Your Data

We may share your personal data with:
– Service Providers: Shipping, payment processing, marketing platforms (e.g., Klaviyo), analytics
– Legal Authorities: If required by law or in response to valid legal requests
– Business Transfers: In the event of a merger, acquisition, or sale of assets

We do not sell your personal data to third parties for their own marketing purposes.

10. International Transfers

Your data may be transferred and processed in countries outside your country of residence, including the Netherlands, Kenya, and other jurisdictions where our service providers operate.

For EU/EEA data subjects, international transfers to countries lacking an EU adequacy decision are conducted using:
– Standard Contractual Clauses (SCCs) approved by the European Commission
– Other legally approved transfer mechanisms

11. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law.

– Customer account data: Until account deletion request
– Transaction records: 7 years (tax and legal compliance)
– Marketing preferences: Until you opt out or request deletion
– Model applications: 2 years from submission, unless you request earlier deletion

12. Your Rights

Under GDPR (EU/EEA Residents):
– Access: Request a copy of your personal data
– Rectification: Correct inaccurate or incomplete data
– Erasure: Request deletion of your data (“right to be forgotten”)
– Restriction: Limit how we process your data
– Data Portability: Receive your data in a structured, machine-readable format
– Objection: Object to processing based on legitimate interests or for direct marketing
– Withdraw Consent: Where processing is based on consent, you may withdraw it at any time
– Automated Decision-Making: Right not to be subject to decisions based solely on automated processing

Under KDPA (Kenyan Residents):
– Access and correction of your data
– Deletion of your data
– Objection to processing
– Data portability
– Withdraw consent where applicable

To exercise any of these rights, please contact us at info@liquidlemn.com.

13. Children’s Privacy

Our website and services are not directed at individuals under the age of 16 (EU/EEA) or 18 (Kenya). We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.

14. Returns, Exchanges, and Local Pickup

For information about returns, exchanges, and local pickup options, please refer to our Returns & Exchanges Policy. Personal data provided for these purposes will be handled in accordance with this Privacy Policy.

15. Data Protection Governance

Liquid Lemn Limited maintains internal policies and procedures to ensure compliance with GDPR and KDPA. We conduct regular reviews of data handling practices and train our staff on data protection obligations.

16. Complaints and Supervisory Authorities

If you are unsatisfied with our handling of your data or our response to a request, you have the right to lodge a complaint with a supervisory authority:

For EU/EEA residents:
Autoriteit Persoonsgegevens (Dutch Data Protection Authority)
https://autoriteitpersoonsgegevens.nl

For Kenyan residents:
Office of the Data Protection Commissioner (ODPC)
https://odpc.go.ke

17. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or through a notice on our website. We encourage you to review this policy periodically.

18. Contact Information

For privacy-related inquiries or to exercise your data rights:
Email: info@liquidlemn.com

For customer support:
Email: uniquelyu@liquidlemn.com

Postal Address:
Liquid Lemn Limited
969 Haringbuisdijk, 1086 VA
Amsterdam, Netherlands